![]() ![]() For example, the giant SEO company serves two customer segments, which are those performing searches and those working as advertisers. Many companies target only one customer group, but many serve two or even multiple. In fact, businesses exist to serve their customers instead.ĭepending on your business’ goals, you can have one customer segment or more. Many businesses make a mistake when assuming that customers exist for themselves to serve. They can include what motivates your customers to buy products, what problems they are suffering that you can help, and perhaps the essence of who they are. If you are confused about the information you should include when it comes to a persona, it is just a detailed description of each customer group you list. Besides naming these customer groups, you can also build one or more personas for each segment your company serves. Here is where you will add in all the different customer groups that you will target. The first building block you should look at is Customer Segments. Now, it’s time to discover the definitions as well as meanings of 9 elements: Customer segments If you notice, all elements on the left-hand side of the canvas show the business’s costs, while those on the right-hand side represent revenue generated for the business. ![]() That is the connection between the left side and right side of the Business Model Canvas. ![]() There is one thing to note before finding out what these elements detailedly are.
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